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SHARE A TAXI
Share a taxi is an app I designed while working with Mercedes Benz Consulting and the mayor of Turin. We were supposed to come up with a solution for the "Smart City of Turin" project. My proposal was an app for shared taxis which would reduce the pollution in the city and at the same time encouraging people to visit local landmarks.
GOAL
The starting goal was to design an app for shared taxis for people heading similar direction which is straightforward, intuitive & simple since the population of Turin is mostly elderly people.
Some helpful questions I asked myself before I started:
Q: What are the main challenges?
A 1: Let people know how many empty places are left in the cab.
A 2: Find a way to motivate people to share the ride instead of booking a completely empty taxi.
A 3: Simplifying the app as much as possible and making it suitable for elders.
Q: How to motivate people to use our app?
A: Offer them discount vouchers in exchange of shared taxi points for local cultural places such as museums, art galleries, exhibitions and even concerts happening in Turin.
STRUCTURE & WIREFRAMING
Before I started designing I quickly made a rough sketch of each page I had in my head. Of course in the process I decided to add some more pages and make it much more detailed but it is always good to lay down visually what is in your head first even if you develop new ideas throughout the process later.
COLOR SELECTION
The color selection is pretty simple consisting of different shades of yellow, graphite black, grey and white. Typical taxi colors would not confuse the customers. Even the logo is simple and only uses a black taxi icon with a specific shade of yellow for the background.
#FFCC44
#1A1A1A
#8A8A8A
APP TUTORIAL
Most apps have a so called "Starting Screen" with which they briefly introduce the new user to the app and its most important features. I decided to include one because I thought it was important for the new users to know that if they choose to share a taxi they get points which can be exchanged for discount vouchers.
REGISTER & LOGIN
After the tutorial the users are asked to register. They can choose to register with their Facebook or Google Plus account or create one by filling in the three simple requirements.
MAP & TAXI DETAILS
On the left is the default map once the user enters the app. On the right is the map once the user enters a destination. They can see the map and the taxis around them that are heading a similar direction as the one they entered. Under the taxi icon they can see how many empty seats are left in the cab. Each taxi blob is clickable and displays more information about the taxi - destination of the passenger inside, car model, estimated price & a button for fast booking.
USER PROFILE & SETTINGS
The user profile simple with an option to add a picture and a name. The user can also add favorite places such as a home and a work address. In the settings they can change their password, enable or disable the location services, choose their payment option and also access the "Awards & Prizes" page.
DISCOUNT VOUCHERS
Users get points each time they share a ride with someone. Those points are displayed here and can be exchanged for discount vouchers for cultural landmarks in the city of Turin. Under the displayed points there is an explanation how the score system works. Below that are the possible categories user can choose from - museums, art galleries, exhibitions and local concerts.
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